Social media is a combination of receiving news feeds about your family, friends, acquaintances, and interests you like. A social media profile is a powerful broadcasting tool. If used properly and ethically, you could actually develop your brand easily and raise awareness about your products or services online.

1. Update Frequency
Social media users use social media to communicate with their friends and catch up on the latest news regarding their favourite band, company, business and others. You are only one of these channels they subscribe to and spamming them with your updates will definitely annoy them and you might also earn a penalty from the social media moderators as well. Update your posts on a regular basis with the proper timing.

2. Timing
You should know what your brand is all about and who benefits from your products. If your target is children for example, you could update your posts during the afternoon or evening right after they come home from school. You could ensure a high visibility if you time your posts right with your audience.

3. Blogs
Updates should not be needlessly long as a blog; you could update your status with a link that directly heads to your blog. In your blog, you could post as long as you can to ensure all details are in place. Most audiences only want to see updates from you, not entire posts they need to read in the social media account itself.

Business investing is a great way to gain profits but it also comes with great risks and perils if you’re not careful. To avoid such troubles, it is important to have foresight and a keen understanding of common sense.

1. You Take Ownership
Remember, when you invest in a company, you do not only earn profit, you also assume responsibility. Depending on the size of your share, you could participate in voting for a new business move. Your stock ownership is part of your claim to the company’s assets, earnings and responsibilities.

2. Different Kinds of Business
As you will be working with businesses, every business has its own nature and if you are to put your money in one, it is important that you know a significant amount about the business. This will help you in voting, or in deciding crucial business future endeavours with a higher stock value.

3. Fears, Rumors and News
You might find that sometimes you will have to take great risks for buying or selling a stock. Stock analysts base the stock market’s behaviour based on the existing news about companies and product and service performance locally and globally. It is highly important that you are updated about company information and observe what other investors are doing to gain a foothold about the situation.

Opening a new business branch is a symbol of hard work paying off regardless of the time the business consumed getting there. However, before you decide on opening a new branch, you will need to consider a few factors first.

1. How is the Business?
Many small business owners forget about the state of their business once their finances agree with them they could open a new branch. Review your business’ accounting and financial stability. Assess whether it is really a good idea to open a new branch at this time.

2. Location
Your new branch is not just for show; you need it to maximize your business profits. Assess your new location. Make a market study of the new area. Profile your potential customers and design your marketing and business strategy for your branch in the area.

3. Competitors
Of course, in every branch you open, you have a direct industry competitor just a few blocks away. It is important to note the activities of competitors and the reason customers flock their branches. This helps you know how to maximize your profit effectively.

4. When to Quit
It should always be present at the back of your mind that once your new branch opens, you are as ready to leave the business if it does not work. There is no use for trying to save a business that does not work and cutting your losses is the key to preserving it.

Changing your business brand entails many risks. It could mean you could lose profits if you completely abandon your past target market. Investors may also lose interest in supporting your business if you’re not careful. Here are a few things that could directly change once you decide on immigrating to a new target market.

1. Confidence Loss
A well-known identity implemented by a past successful brand marketing campaign could end up losing confidence from many customers. With the loss of business associations regarding trademarks and established semiotics, confidence in your products or services could revert to zero. With the reduction of brand recognition, your overall market presence also takes a step back.

2. What it Means for Consumers
If you have a good consumer base in your area and you are well-known for great product or service quality, consumers will question the integrity of your new brand along with the new products or services you could offer. People could go for your past brand market competitors.

3. Industry Business
The local industry could possibly suffer with your sudden change of target market. With your sudden brand change, a sudden demand for your competitor’s products can happen. It could work to their advantage or disadvantage. A monopoly on local industry products and services could happen once you change focus industry-wise.

proprietors who remain on the road have no excuse to manage their businesses with some free or inexpensive business apps designed specifically for business travellers. Here are a few applications you could use while you’re away from your business.

1. Kingsoft Office
Available only on Android phones, Kingsoft Office is a Microsoft Office alternative software that could help you create, edit and view your spreadhseet, word, powerpoint or even PDF documents. You could even store your documents on Dropbox, Google drive or other cloud services.

2. TripIt
Travel itineraries are very important for frequent business travellers and TripIt is one app that helps you forward all your confirmation e-email for flights, hotels, rental cars and other amenities you need for your trip. The app can organize them into detailed summaries with confirmation codes and other information.

3. RoboForm
You’ll need a good password manager that will help you store all your passwords by remembering just one master password. The free app RoboForm can automatically log you into any website that you could sign in with your Master password.

4. Skype
If you’ll need to talk to your shopkeepers or other important personnel in another country, with a free WiFi spot you could use skype to talk to them with a video. The best thing about Skype is that it is free.

When buying an existing business, don’t let hearsay fool you into making the right decision. Trust yourself and ask the right questions that will help you determine if the business could do great for your business’ productivity. Here are a few things to remember when buying an existing business.

1. Reason for Selling
When somebody sells something, you want to know the reason why they’re selling it so you could determine the quality of the product you’re purchasing. If the business was sold because it had bad management, faulty equipment or poor public reception, it is up to you to see what you could improve on the business to make it work.

2. Dissecting the issues
Business all have issues and some have it harder than others. Before buying, if you could determine and resolve the major issues the business has, such as poor production and manufacturing management or poor service and employee training, you might want to consider purchasing the business.

3. Benefits as an Add-On
If you own an existing business and you want to use the other business as an “add-on” to other industries, ask yourself how it can benefit your other company. In the first stages of owning the new business, you’ll need your two business to benefit each other. Purchasing a media production company while owning a clothing manufacturing company could help you lower your costs in advertisements and marketing.

4. Record
Of course, you don’t want to deal with extra financial burden on your part. Look through the business’ records, dealings, past activities and accounting. If you believe they have a tight system, then you may be purchasing a gem.

The Internet is a great place to begin making a good brand for your business. While you could choose to make your own website or start with an account from a merchant or buy and sell website, expanding your Internet presence helps you tap into the millions of Internet users worldwide who could see your advertisements and demonstration videos. Here are some more advantages Internet marketing can actually do for you.


1. Easier Accessibility
One notable thing about the Internet is that your customers can find information about your company instantly with just a few clicks through search engines. You could also post interactive games, advertisements and video demonstrations of your products and services. Anybody with a strong Internet connection can easily be enticed with your marketing strategies.

2. Affordability
Internet marketing is very affordable. For $30 a year, you could get a basic 500 MB package if your website is more of a database and text-heavy marketing website. You could go for higher options, such as 1GB to 30GB whichever you need with higher prices, if you would be posting more high quality videos of your products and services advertisements.

3. Outsourcing
Companies don’t need to look or put up departments to make their Internet marketing strategies; they can have outsourcing companies who specialize in the field do it for them. Online companies directed at Internet marketing can help your company concentrate more on the quality of your products while they work on the marketing based on your preferences while not incurring additional costs on your part.

The Internet is more than a tool for communication and you can use it for business purposes. New entrepreneurs might want to go for a website or have an account on a buy and sell website. Each one has its own advantages and disadvantages. Here’s a comprehensive help guide for new entrepreneurs looking to expand market in the Internet.

E-commerce concept

A. Website
Websites allow you to personalize your own design and introduce all your items and products depending on your bandwidth. A website is a business’ virtual office and it is easily accessible for all customers. However, the only trouble with websites is that you are the one to make all the databases, inquiry and order forms and ensure that these are all working properly. While they guarantee you a wider market, they can also require you to have full technical knowledge of website customization and management.

B. Merchant Account
A merchant account is usually a free to use account in most merchant websites. These accounts are very easy to use and they allow you to upload unlimited numbers of product or service photos. Unlike websites, you cannot host videos directly with the account; you might need to upload to free video hosting sites such as Youtube for a video demonstration of your product or service. Another downside is that merchant accounts limit your visibility and brand to the buy and sell website, which might make for poor business branding.

If you’re starting a new business or you plan to franchise, a business loan is essential. The economic climate today signals a fresh start for new innovators and entrepreneurs. With government policies encouraging growth to help with the troubled times, it might be easy to get business loans from banks, but still there are some points you need to consider to guarantee your success.

1. Requirements
New entrepreneurs must have a high credit score to ensure they get a good deal for their business loan. Should you have an established business, you will be required to present the business’ accounting and balance sheets for the previous year. Based on your company’s performance, the banks will provide you a deal suitable for your business loan.

2. Business Plan
It is advised to treat the lender as a business partner since they are essentially the benefactors of your business. Present a comprehensive business plan that completely highlights when and how banks will get back the money you borrowed from them plus the interest. Banks are concerned about the growth of your company and the profits you’ll make; a break-even will not be a good show.

3. Haggling
Business loan rate haggling is different from a normal loan haggle. You need to justify why you need the rates and how will it speed up the return of the bank’s money with interest. If your justification is feasible to your lender, they may agree. You cannot argue about how other banks gave you a better offer for your business project as this can get you to a bad start with your lender.

The high rates of unemployment and the dwindling economy in the world nowadays ensures that even if you land corporate success, you’ll never have enough by having a 9 to 5 job. Many experts today advice that making investments and starting small businesses are the way to go in today’s world. Surely, you or anybody is indeed up to it. But you will need to know about the rules of engagement when investing or making a business. You need to know the rules to observe them, or to break them to succeed in the field.

1. Place All Bets In

A business may be similar to gambling, only here, you’ll find that you can actually have the odds in your favour. A business requires a great investment, not just of money, but also your time, effort and devotion to making the businesses successful. Even if you know that you still have remaining assets to help you start another business, you’ll need to be confident in your decision in making the business and believe that the business will grow. You’ll have to place all your bets in it.

2. Know Your Competitors

Making a business is not just having your business boom, its also about dealing with your competitors. On the small picture, your business plans to take you out of the business league in your area. This pushes you to re-formulate your ideas to ensure that they will not have the capacity to win over your business. Knowing your competitors is a great way to improve your product, not just to beat them but also for your customers. Now that is looking at the bigger picture.

3. In Case of Investors/Partnerships, Start With Backgrounds

When your business makes it through quite long and bumpy rides, many investors will take notice and people will begin to invest in your company, or begin partnerships with your company as well. However, you must always be wary of the people you trust to fund your company; some of them might be swindlers. Others might only be looking for someone to fuel their own companies to the point of exhausting your business. Never throw away what you have; research on their backgrounds and even talk to them.

4. Make Good Ties With Customers

Customers are always right, and indeed they are. However, a business that continuously provides quality services consistently will not need to advertise their services or products. Having a great customer satisfaction rating builds trust with your market. Once you have established trust, it is best to keep up that quality or even improve on it to attract more markets.

5. Business Reputation

Like any person, your business has a reputation. Every action or new investment your business does will entail a consequence or a reaction from your investors and your customers. It is important that you realize the value of business reputation early; many business fail to manage their business identities that they remain underdogs even if their business has been doing well. Always keep this in mind.