Your brand signals makes your consumers aware that it is your particular store, stall or event. However, it is particularly difficult to build particular brand signals and the most effective methods are quite expensive. If you’re doing marketing online, here are a few things you could do to build your online brand signal.

1. Logo
For small to medium businesses, having a working logo is important. Your consumers remember your business not just for your products and services, but also for the uniqueness and appearance of your logo. Your logo should also have your planned colour scheme

2. Employees
Social media builds your consumers’ confidence in your products and services by means of allowing them to post their suggestions and comments regarding your business. However, your employees personal social media accounts also count. Allow your employees to add your company as their job and specify its location headquarters.

3. Offline Campaigns
Any effective (and quite expensive) offline marketing campaign will surely bolster your online marketing campaign. You could choose to participate in famous holidays in the country by doing a public relations stunt, or by just being present in the event.

4. Online Contests
Giving away free items is more affordable than making gigantic offline campaigns. They can be pretty effective too if you are making limited edition renditions of items your company creates relating to famous Internet or pop culture trends and other mainstream topics.

Social media is a combination of receiving news feeds about your family, friends, acquaintances, and interests you like. A social media profile is a powerful broadcasting tool. If used properly and ethically, you could actually develop your brand easily and raise awareness about your products or services online.

1. Update Frequency
Social media users use social media to communicate with their friends and catch up on the latest news regarding their favourite band, company, business and others. You are only one of these channels they subscribe to and spamming them with your updates will definitely annoy them and you might also earn a penalty from the social media moderators as well. Update your posts on a regular basis with the proper timing.

2. Timing
You should know what your brand is all about and who benefits from your products. If your target is children for example, you could update your posts during the afternoon or evening right after they come home from school. You could ensure a high visibility if you time your posts right with your audience.

3. Blogs
Updates should not be needlessly long as a blog; you could update your status with a link that directly heads to your blog. In your blog, you could post as long as you can to ensure all details are in place. Most audiences only want to see updates from you, not entire posts they need to read in the social media account itself.