Millions of people log into social networks and consume internet media in large quantities on a daily basis. People can differentiate between what is personalized media, or one that is genuine and useful, from advertisements or marketing-style media. People almost always read blogs on a daily basis, but it is the appeal and appearance of these blogs that make people subscribe to them.

For businesses, personalized blogs help people see more into the industry and the matters the business is currently undertaking. However, talking about industry in general with one person is not reliable. Businesses will need multiple writers for the task.

A security specialist cannot talk about the business’ progresses as much as the project managers can manage to explain, and this goes vice-versa. Your business assigns specialists in different areas because of their expertise, and people think of them as the ones in authority to talk about the topics at hand.

Personality also means a partial disregard for formal dialogue. An employee or a manager can use their own method of writing and it is unnecessary to use jargons not unless necessary. A true mark of a specialist is when they can use a simple analogy to explain the meaning of jargons and processes, which would help readers understand and know more about the business and its industry.

Be sure to keep in consideration the length of articles. Personal posts may seem longer, so it would be wise to have an editor who can shorten out the post down to the essential information needed.

If you have a Facebook account and you are part of a band, your band’s Facebook account will associate you with the band. Any friend you have will see some automated recommendations to “like” or subscribe to the page of your band. This relationship is purely on Facebook. Your band’s Facebook social media profile gets more views if you have a SoundCloud account, which can allow listeners to listen to your songs as it links to your Facebook, or a Flickr for live photos from your events.

The platform of social media significantly affects your SEO campaign. If you are marketing director of an online company, your LinkedIn account will register your online company. The keyword itself, which is the name of your company, is associated with you and your credentials. It can work both ways; the higher your credentials, the more credible the company, or the more credible the company, the higher your credentials.

A Facebook account of your CEO linked to your blog post (either as a ghost writer or the CEO’s post itself) will generate high search engine traffic. Google and other internet search engines recognize authority and if it is indeed the official and verified Facebook account, then it gains higher value for SEOs.

However, an employee with a LinkedIn account responding to consumer requests with the same name on the Facebook fanpage of your company raises the SEO advantage of your company significantly than an employee who uses his or her Facebook account without a LinkedIn account. Facebook accounts are only for developing personal networks and casual conversation, but it is never a good platform for business or professional connections even if many attempt to do so.

As a proprietor, it is wise to know that not all losses come from business. Sometimes, it could be because oil for delivery trucks and other industrial machinery had become expensive. Sometimes, I feel that the ingredients for my products have inflated in value, which makes it difficult to make a profit. But sometime, the losses come in the form of legal troubles.

I’ve been doing my business in the trade for more than three decades and I’ve seen the ups and downs of markets. I’ve signed my company employees to insurance that guarantees medical bills, loss of income and specific impairment cases because we can afford it. But I’m hoping to look for an insurance company that can provide insurance for possible external accidents. External, meaning my employees aren’t the victims.

While most UK insurance provides victim damages for possible accidents, I’m actually trying to save time from encountering a victim’s no win no fee solicitor. This particular insurance policy should be variable and flexible to the nature of the situation. My company has 16 delivery trucks and I don’t mind paying enough for such insurance if needed.

If you do find this kind or other kinds of insurance close to the nature of my description, be sure to hit me up and I’ll give you the best thanks I can.

Business is not just having an innovative idea and proving it effective based on sales, manufacturing and profit numbers, it is also about socializing with other entrepreneurs. Business connections are important to get new opportunities for expansion and profit. Here are a few things you need to help you connect your industrial dots.

1. Attend Business Expos
Expos gather companies and consumers to share their interests regarding the products in the expo. Business owners can meet other business owners focusing in other aspects such as supply and manufacturing. They can share talks and even form deals regarding new products or services with each other.

2. A Tit for Tat
Encouraging consumers to tell people about your products and services can catch the eye of investors and suppliers looking to work with companies similar to yours. Consumers are more than just patrons you could profit from, but they are also crucial to spreading word about your excellence in service.

3. Refer People
If you do one thing to a company, they will do it to you as a favour. Referring your former suppliers and vendors that worked well with you to other companies and industries you have connections with not only increases their opportunities, but also yours. These company referrals can grant you the trust of other businesses, which will be essential in future tie-up projects.

According to research, majority of internet users have lower attention span than non-internet users, and this information led many bloggers to re-design their blogs and their writing style to ensure the attention span of their users. However, promoting your blog to a PR site in the traditional manner or appearing at the forefront of search engine page results is not always key to promotions.


1. Short Video Intro
New short video streaming services, such as Vine or Instagram’s new video feature, allows you a few seconds of recording yourself. You could record an introduction to your blog and explain its gist to your followers in your social network or the PR website you work with. Your voice and your appearance will be enough to garner attention and your blog traffic can skyrocket if it becomes a hot or interesting topic.

2. Games
Bloggers can also create a small browser game on their blog. While it might cost a bit on your part or a bit of studying to create games, explaining your topic using the game is an interesting and unique experience that will be memorable to your readers. A game that unlocks a paragraph of the post while remaining relative to the topic has the potential to turn viral.

3. Audio Playback
Audiobooks gain popularity with people who cannot read a book while going to work on commute or would like to read their books while walking. Creating an audio playback version of your posts online enables you to access a new range of readers, especially those who are often tackling their hectic schedules.

Brand development means to improve in business integrity, consistency and personality to consumers and the better a brand’s status is, the less susceptible it is to brand corrosion. Here are a few things that completely affect brand corrosion.

1. Changing Themes
Company logos, taglines and external physical assets like trucks endorsing the logo and brand name are all company themes. A company who chooses to change these themes in the name of extending to other target audiences also risks brand corrosion. Logos and other symbolisms are identifiers of your brand through local semiotics.

2. Mergers and Acquisitions
A big or small business could risk brand corrosion because of a merger or acquisition. Changing managements may mean a lack or increase in confidence with current investors. The management may possibly involve point number one to add to the brand corrosion risk.

3. Uniqueness
A brand founded in uniqueness, which musicians and other artists usually use, will need to retain its quality of uniqueness to gain consumer clamour. If a unique idea becomes obsolete and company keep-up fails, this could result to brand corrosion.

4. Mass-Marketing
Businesses focusing on making their products and services commodities instead of specialized ones see brand corrosion fall faster albeit having a very high demand for products. People will spend for something they need, but due to the high demand and the high supply needed to meet this demand, the focus on developing a brand is pointless, leading to corrosion.

Your brand signals makes your consumers aware that it is your particular store, stall or event. However, it is particularly difficult to build particular brand signals and the most effective methods are quite expensive. If you’re doing marketing online, here are a few things you could do to build your online brand signal.

1. Logo
For small to medium businesses, having a working logo is important. Your consumers remember your business not just for your products and services, but also for the uniqueness and appearance of your logo. Your logo should also have your planned colour scheme

2. Employees
Social media builds your consumers’ confidence in your products and services by means of allowing them to post their suggestions and comments regarding your business. However, your employees personal social media accounts also count. Allow your employees to add your company as their job and specify its location headquarters.

3. Offline Campaigns
Any effective (and quite expensive) offline marketing campaign will surely bolster your online marketing campaign. You could choose to participate in famous holidays in the country by doing a public relations stunt, or by just being present in the event.

4. Online Contests
Giving away free items is more affordable than making gigantic offline campaigns. They can be pretty effective too if you are making limited edition renditions of items your company creates relating to famous Internet or pop culture trends and other mainstream topics.

Social media is a combination of receiving news feeds about your family, friends, acquaintances, and interests you like. A social media profile is a powerful broadcasting tool. If used properly and ethically, you could actually develop your brand easily and raise awareness about your products or services online.

1. Update Frequency
Social media users use social media to communicate with their friends and catch up on the latest news regarding their favourite band, company, business and others. You are only one of these channels they subscribe to and spamming them with your updates will definitely annoy them and you might also earn a penalty from the social media moderators as well. Update your posts on a regular basis with the proper timing.

2. Timing
You should know what your brand is all about and who benefits from your products. If your target is children for example, you could update your posts during the afternoon or evening right after they come home from school. You could ensure a high visibility if you time your posts right with your audience.

3. Blogs
Updates should not be needlessly long as a blog; you could update your status with a link that directly heads to your blog. In your blog, you could post as long as you can to ensure all details are in place. Most audiences only want to see updates from you, not entire posts they need to read in the social media account itself.

The Office of National Statistics estimates that a significant rise in car registrations and UK market movement is due to PPI redresses reaching consumers on time. Research shows many households invest their money in new vehicles and even properties.

Economists said that PPI was better than quantitative easing because it allows consumers to receive the money back directly to their pockets. In QE, more money is only printed, which could produce dire economic consequences. Tax reductions and returns were also different because consumers don’t get the additional money they could use to spend on additional items.

PPI is a product designed to repay your loans and mortgages and it became notorious as banks deliberately sold ineligible customers the insurance policy. If you’d like to know more the method banks mis sell PPI, click here for expert advice.

June saw car registrations rise by 13.4% with 215,000 despite the economic recession. With clear evidence the ONS supports the fact that household spending was limited in the recent months because of banks failing to redress PPI complaints from customers.

Aside from PPI, the economic improvements was also spearheaded by the Chancellor’s Funding for Lending scheme.

Anybody with a mis sold PPI could get £3000 as an average redress. However, you may deserve more and using a PPI calculator could give you a good estimate.

Business investing is a great way to gain profits but it also comes with great risks and perils if you’re not careful. To avoid such troubles, it is important to have foresight and a keen understanding of common sense.

1. You Take Ownership
Remember, when you invest in a company, you do not only earn profit, you also assume responsibility. Depending on the size of your share, you could participate in voting for a new business move. Your stock ownership is part of your claim to the company’s assets, earnings and responsibilities.

2. Different Kinds of Business
As you will be working with businesses, every business has its own nature and if you are to put your money in one, it is important that you know a significant amount about the business. This will help you in voting, or in deciding crucial business future endeavours with a higher stock value.

3. Fears, Rumors and News
You might find that sometimes you will have to take great risks for buying or selling a stock. Stock analysts base the stock market’s behaviour based on the existing news about companies and product and service performance locally and globally. It is highly important that you are updated about company information and observe what other investors are doing to gain a foothold about the situation.