Following the way of the Chinese meditation masters and philosophers, balance is important in every aspect of one’s life. It is important to be concerned about one’s health inasmuch as have some form of vice to strengthen the immunity of the body. It is important that in business, balance be considered.

1. Business Traffic
Many proprietors want to gain huge profit from the beginning of their business. However, a huge demand is never good as consumers can run you over. This can make a mess from the procurement of orders to the production of the product or service itself. Managing business traffic to an easier, relaxed level will do good for the business.

2. Lax Time, Lax Effort
Employees understand low salaries if their office environment is at a manageable, non-hectic pace. With lax time, comes lax effort. Sure, you might have a lower salary, but good job security with a rightly-paced workflow is paid for by the money you do not get to earn.

3. Specialised Items
You know your customers considerably if you understand their needs. Luxury item producers and manufacturers have an ideal work day daily because their items are produced pre-ordered by their clients. As their reputation increases with the value invested in them by true-to-form investors, they only create items with distinct quality, ensuring balance of workflow and production.

A business thrives with less micromanagement, more good management, and the welcome capabilities of star employees. Star employees, or top performers in your company, could get paid higher than they should be, but they could grow disillusioned especially if they do not see any growth opportunity for themselves in your company. To keep them in your business and keep you alive in business, here are a few things to know.

1. Star Outsiders Vs. Star Employees
It is important that outsiders see the treatment of star employees in your company. Keeping your star employees happy also helps them remain in your company and contribute to its growth. Star outsiders could get more attracted given the benefits and possible professional growth they can have, seeing your star players move the company about.

2. Opportunities for Growth
Your long-term business strategy is not just to woo venture capitalists and other angel investors; they also help your top performers see their future position in the company. Include your top performers when re-checking and revising your business strategies, especially those employees you intend to keep for a very long time.

3. Allow Them a Choice and Contribution
People become more aware of their self-growth if they are conscious that they have made a decision for themselves by themselves. In business, oftentimes, it is the manager or the superior who makes that choice. Giving your star players a bit more freedom in their methods will allow them to realise their growth and comfort in the company, which could give way to better contributions.

4. Let Them Do Their Own Methods
Again, micromanagement can kill your star employees’ enthusiasm more than anything else. Only use tried-and-tested methods as a template, but not the bible for your business.

Businesses gain attention and become memorable because of their logos. These logos will also reflect the colour scheme, design and coherence of establishment designs and products, which consumers will remember as part of your brand. Creating an attractive logo is essential to boost your sales.

1. Colour Choice
Logos will represent your company, and the colours it has will greatly impact your consumers upon first sight. Trendy or fashionable colours are always a good choice for creating your logo viewable from outside establishments. However, be aware of possible future colour choices; try to formulate a logo colour scheme that will be timeless.

2. Highlights
Any logo will want to highlight the name of the company and not just the aesthetic. Some colours are more prominent than other colours, and they will highlight their subject. A strong contrast is also important. You could use lighter-contrast colours and outlining the letters of your main subject.

3. Size and Font
People are attracted to certain fonts, and the size will always display the emphasis of the element inside the logo. The font will symbolize the brand’s personality, while the colour element in the background of the logo will emphasize this along with the size.

Millions of people log into social networks and consume internet media in large quantities on a daily basis. People can differentiate between what is personalized media, or one that is genuine and useful, from advertisements or marketing-style media. People almost always read blogs on a daily basis, but it is the appeal and appearance of these blogs that make people subscribe to them.

For businesses, personalized blogs help people see more into the industry and the matters the business is currently undertaking. However, talking about industry in general with one person is not reliable. Businesses will need multiple writers for the task.

A security specialist cannot talk about the business’ progresses as much as the project managers can manage to explain, and this goes vice-versa. Your business assigns specialists in different areas because of their expertise, and people think of them as the ones in authority to talk about the topics at hand.

Personality also means a partial disregard for formal dialogue. An employee or a manager can use their own method of writing and it is unnecessary to use jargons not unless necessary. A true mark of a specialist is when they can use a simple analogy to explain the meaning of jargons and processes, which would help readers understand and know more about the business and its industry.

Be sure to keep in consideration the length of articles. Personal posts may seem longer, so it would be wise to have an editor who can shorten out the post down to the essential information needed.

If you have a Facebook account and you are part of a band, your band’s Facebook account will associate you with the band. Any friend you have will see some automated recommendations to “like” or subscribe to the page of your band. This relationship is purely on Facebook. Your band’s Facebook social media profile gets more views if you have a SoundCloud account, which can allow listeners to listen to your songs as it links to your Facebook, or a Flickr for live photos from your events.

The platform of social media significantly affects your SEO campaign. If you are marketing director of an online company, your LinkedIn account will register your online company. The keyword itself, which is the name of your company, is associated with you and your credentials. It can work both ways; the higher your credentials, the more credible the company, or the more credible the company, the higher your credentials.

A Facebook account of your CEO linked to your blog post (either as a ghost writer or the CEO’s post itself) will generate high search engine traffic. Google and other internet search engines recognize authority and if it is indeed the official and verified Facebook account, then it gains higher value for SEOs.

However, an employee with a LinkedIn account responding to consumer requests with the same name on the Facebook fanpage of your company raises the SEO advantage of your company significantly than an employee who uses his or her Facebook account without a LinkedIn account. Facebook accounts are only for developing personal networks and casual conversation, but it is never a good platform for business or professional connections even if many attempt to do so.

As a proprietor, it is wise to know that not all losses come from business. Sometimes, it could be because oil for delivery trucks and other industrial machinery had become expensive. Sometimes, I feel that the ingredients for my products have inflated in value, which makes it difficult to make a profit. But sometime, the losses come in the form of legal troubles.

I’ve been doing my business in the trade for more than three decades and I’ve seen the ups and downs of markets. I’ve signed my company employees to insurance that guarantees medical bills, loss of income and specific impairment cases because we can afford it. But I’m hoping to look for an insurance company that can provide insurance for possible external accidents. External, meaning my employees aren’t the victims.

While most UK insurance provides victim damages for possible accidents, I’m actually trying to save time from encountering a victim’s no win no fee solicitor. This particular insurance policy should be variable and flexible to the nature of the situation. My company has 16 delivery trucks and I don’t mind paying enough for such insurance if needed.

If you do find this kind or other kinds of insurance close to the nature of my description, be sure to hit me up and I’ll give you the best thanks I can.

Business is not just having an innovative idea and proving it effective based on sales, manufacturing and profit numbers, it is also about socializing with other entrepreneurs. Business connections are important to get new opportunities for expansion and profit. Here are a few things you need to help you connect your industrial dots.

1. Attend Business Expos
Expos gather companies and consumers to share their interests regarding the products in the expo. Business owners can meet other business owners focusing in other aspects such as supply and manufacturing. They can share talks and even form deals regarding new products or services with each other.

2. A Tit for Tat
Encouraging consumers to tell people about your products and services can catch the eye of investors and suppliers looking to work with companies similar to yours. Consumers are more than just patrons you could profit from, but they are also crucial to spreading word about your excellence in service.

3. Refer People
If you do one thing to a company, they will do it to you as a favour. Referring your former suppliers and vendors that worked well with you to other companies and industries you have connections with not only increases their opportunities, but also yours. These company referrals can grant you the trust of other businesses, which will be essential in future tie-up projects.

According to research, majority of internet users have lower attention span than non-internet users, and this information led many bloggers to re-design their blogs and their writing style to ensure the attention span of their users. However, promoting your blog to a PR site in the traditional manner or appearing at the forefront of search engine page results is not always key to promotions.


1. Short Video Intro
New short video streaming services, such as Vine or Instagram’s new video feature, allows you a few seconds of recording yourself. You could record an introduction to your blog and explain its gist to your followers in your social network or the PR website you work with. Your voice and your appearance will be enough to garner attention and your blog traffic can skyrocket if it becomes a hot or interesting topic.

2. Games
Bloggers can also create a small browser game on their blog. While it might cost a bit on your part or a bit of studying to create games, explaining your topic using the game is an interesting and unique experience that will be memorable to your readers. A game that unlocks a paragraph of the post while remaining relative to the topic has the potential to turn viral.

3. Audio Playback
Audiobooks gain popularity with people who cannot read a book while going to work on commute or would like to read their books while walking. Creating an audio playback version of your posts online enables you to access a new range of readers, especially those who are often tackling their hectic schedules.

Brand development means to improve in business integrity, consistency and personality to consumers and the better a brand’s status is, the less susceptible it is to brand corrosion. Here are a few things that completely affect brand corrosion.

1. Changing Themes
Company logos, taglines and external physical assets like trucks endorsing the logo and brand name are all company themes. A company who chooses to change these themes in the name of extending to other target audiences also risks brand corrosion. Logos and other symbolisms are identifiers of your brand through local semiotics.

2. Mergers and Acquisitions
A big or small business could risk brand corrosion because of a merger or acquisition. Changing managements may mean a lack or increase in confidence with current investors. The management may possibly involve point number one to add to the brand corrosion risk.

3. Uniqueness
A brand founded in uniqueness, which musicians and other artists usually use, will need to retain its quality of uniqueness to gain consumer clamour. If a unique idea becomes obsolete and company keep-up fails, this could result to brand corrosion.

4. Mass-Marketing
Businesses focusing on making their products and services commodities instead of specialized ones see brand corrosion fall faster albeit having a very high demand for products. People will spend for something they need, but due to the high demand and the high supply needed to meet this demand, the focus on developing a brand is pointless, leading to corrosion.

Your brand signals makes your consumers aware that it is your particular store, stall or event. However, it is particularly difficult to build particular brand signals and the most effective methods are quite expensive. If you’re doing marketing online, here are a few things you could do to build your online brand signal.

1. Logo
For small to medium businesses, having a working logo is important. Your consumers remember your business not just for your products and services, but also for the uniqueness and appearance of your logo. Your logo should also have your planned colour scheme

2. Employees
Social media builds your consumers’ confidence in your products and services by means of allowing them to post their suggestions and comments regarding your business. However, your employees personal social media accounts also count. Allow your employees to add your company as their job and specify its location headquarters.

3. Offline Campaigns
Any effective (and quite expensive) offline marketing campaign will surely bolster your online marketing campaign. You could choose to participate in famous holidays in the country by doing a public relations stunt, or by just being present in the event.

4. Online Contests
Giving away free items is more affordable than making gigantic offline campaigns. They can be pretty effective too if you are making limited edition renditions of items your company creates relating to famous Internet or pop culture trends and other mainstream topics.