In 2014, content marketers noted that infographics, images and videos reach more people than posts and articles. This is entirely true, but many well-designed websites have lost great credentials because they had no text-based content.

Remember, Search Engine bots index your website according to the keyword text. Your alt image names could help with this, but a full-bodied text post is much more helpful. This and two more reasons why you should still have text content on your website.

  1. Keywords

Search engines still use keyword relevance and content to find relevant content from user searches. Without text to run its spiders, search engines will find that alt texts are too general, which lowers the SEO rating for your post. With a full bodied article, a meta paragraph could not only give a curious gist in your SERP item, but it also helps robots read the blog’s contents and classify it faster.

  1. Headers

Readers often find headers and bold text useful for quick reading whether the content will help them. Readers don’t mind a wall of text, but having blocked phrases help them gauge what the content is all about. Search engine spiders also have this algorithm and full-bodied texts are the best bet to have headers.

  1. Faster to Generate Unique Content

All infographics, photographs, images and videos take time to create. While they guarantee better results than content, written unique content is faster to produce. As long as it isn’t a direct plagiarism of the source content, it is considered unique, and is useful for internet marketing.

Most of the time, people say yes to consumers, investors and business partners because it saves time from having to argue and discussing many things. In many instances, saying yes has contributed to growth. But when one says no, it means that the person, or the company, has defined their responsibilities, including their mission, vision and objective.

 

One way is that saying yes too many times would only get you into multiple commitments. By splitting yourself with different opportunities, you fail to address the certain tasks that keep you busy but not too productive.

 

Growth is often associated with opportunity, but opportunities carry a risk within themselves. It does not guarantee a clear solution and it does not give you time to focus on formulating one. It may feel in contrast with your objective to grow.

 

Saying yes sparingly means to say yes to something relevant. Saying no is not a weakness, but rather a strength to growing your own career, business or strategy and solidifying your position in a discussion or in a market report.

Something that is often forgotten about and swept under the carpet is the stress levels of your employees. However, when you consider that a stressed employee is not a very productive employee, and that your bottom line might start to suffer as a result, then it definitely pays to learn how to keep employee stress levels low.

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Here are 4 ideas for you to consider:

Allow them to come in late

Offering flexible hours to your employees might sound like a bad idea on the surface, but in actual fact most companies that have embraced the concept have actually reported an increase in productivity and profits.

The reason? Because employees typically end up working hours to suit them, and this leads to turning up at work relaxed, calm, and stress free. At the end of the day, as long as your employees are meeting targets and deadlines then does it really matter what time they turn up to work? Give it a try.

Feed them

Instead of allowing your employees to have their lunch at fast food joints such as McDonalds or Pizza Hut, have you considered offering a range of healthy but tasty snacks and meals in your canteen?

Numerous studies have shown that there is a definite link between fast food diets and stress, which is why what your employees put in their bodies is now more important than ever before.

Consider offering meals and snacks that include a wide range of healthy foods such as fish, nuts and seeds, fruits, vegetables, and smoothies.

Give them youth

Did you know that one of the main causes of stress comes from looking and feeling “old before your time?” With this in mind, you might to consider educating your employees on how to turn back the clock and drink from the fountain of youth.

To give you one example, there is now a supplement called phytoceramides which is getting a lot of attention around the country.

When taken on regular basis, phytoceramides for skin help to reduce the appearance of wrinkles and leave the skin feeling soft and flexible. Best of all, the results are usually noticeable within a few weeks, which means in no time at all you will have an office full of happy employees.

Encourage regular breaks

Another way to keep stress at bay amongst your employees is to encourage regular breaks throughout the day. Most experts claim that around 10 minutes every hour should be used as a break, in order to give the mind a rest and relieve tension from the body.

You should also educate your employees about activities such as meditation or deep breathing exercises, which can all easily be done during a 10 minute break.

The world is scrutinising Apple because of the release of the iPhone 6. As Apple’s smartphones are considered hallmarks of the industry, the recent offering has indicated several failures in innovation people expect from the technology firm. With nothing useful to provide, Apple’s followers were highly disappointed. Unique and related content is highly important to ensure that your audiences could make use of your products and services in the best possible way. Here are some of them.

  1. Improving Your Services

You do not need to wait for audiences and customers to suggest ways to improve your services. Companies with blogs could begin providing how-to lists to improve their service. Online retail websites, such as Amazon, provide a better approach to their service by reminding users about the perils of consumer-maintained security. Smartphone manufacturers also provide tips about saving battery life and improving unit performance.

  1. Thought Leaders

People want to look for information in blogs, but they also want to know about the thoughts of the staff regarding certain industry changes. Using the example of Apple again, reading the blog of its rivals in the design department will help people know what they find wrong about Apple’s new product, and ways to improve it, if they wish to impart their knowledge.

  1. Up to Date Information

Posts are only useful if no other studies or facts have debunked the ideas provided in most “white paper” posts, such as instruction guides and optimisation tips. These should be checked regularly and, if edited, must indicate the particular date and updates added to the post.

Following the way of the Chinese meditation masters and philosophers, balance is important in every aspect of one’s life. It is important to be concerned about one’s health inasmuch as have some form of vice to strengthen the immunity of the body. It is important that in business, balance be considered.

1. Business Traffic
Many proprietors want to gain huge profit from the beginning of their business. However, a huge demand is never good as consumers can run you over. This can make a mess from the procurement of orders to the production of the product or service itself. Managing business traffic to an easier, relaxed level will do good for the business.

2. Lax Time, Lax Effort
Employees understand low salaries if their office environment is at a manageable, non-hectic pace. With lax time, comes lax effort. Sure, you might have a lower salary, but good job security with a rightly-paced workflow is paid for by the money you do not get to earn.

3. Specialised Items
You know your customers considerably if you understand their needs. Luxury item producers and manufacturers have an ideal work day daily because their items are produced pre-ordered by their clients. As their reputation increases with the value invested in them by true-to-form investors, they only create items with distinct quality, ensuring balance of workflow and production.

A business thrives with less micromanagement, more good management, and the welcome capabilities of star employees. Star employees, or top performers in your company, could get paid higher than they should be, but they could grow disillusioned especially if they do not see any growth opportunity for themselves in your company. To keep them in your business and keep you alive in business, here are a few things to know.

1. Star Outsiders Vs. Star Employees
It is important that outsiders see the treatment of star employees in your company. Keeping your star employees happy also helps them remain in your company and contribute to its growth. Star outsiders could get more attracted given the benefits and possible professional growth they can have, seeing your star players move the company about.

2. Opportunities for Growth
Your long-term business strategy is not just to woo venture capitalists and other angel investors; they also help your top performers see their future position in the company. Include your top performers when re-checking and revising your business strategies, especially those employees you intend to keep for a very long time.

3. Allow Them a Choice and Contribution
People become more aware of their self-growth if they are conscious that they have made a decision for themselves by themselves. In business, oftentimes, it is the manager or the superior who makes that choice. Giving your star players a bit more freedom in their methods will allow them to realise their growth and comfort in the company, which could give way to better contributions.

4. Let Them Do Their Own Methods
Again, micromanagement can kill your star employees’ enthusiasm more than anything else. Only use tried-and-tested methods as a template, but not the bible for your business.

Businesses gain attention and become memorable because of their logos. These logos will also reflect the colour scheme, design and coherence of establishment designs and products, which consumers will remember as part of your brand. Creating an attractive logo is essential to boost your sales.

1. Colour Choice
Logos will represent your company, and the colours it has will greatly impact your consumers upon first sight. Trendy or fashionable colours are always a good choice for creating your logo viewable from outside establishments. However, be aware of possible future colour choices; try to formulate a logo colour scheme that will be timeless.

2. Highlights
Any logo will want to highlight the name of the company and not just the aesthetic. Some colours are more prominent than other colours, and they will highlight their subject. A strong contrast is also important. You could use lighter-contrast colours and outlining the letters of your main subject.

3. Size and Font
People are attracted to certain fonts, and the size will always display the emphasis of the element inside the logo. The font will symbolize the brand’s personality, while the colour element in the background of the logo will emphasize this along with the size.

Millions of people log into social networks and consume internet media in large quantities on a daily basis. People can differentiate between what is personalized media, or one that is genuine and useful, from advertisements or marketing-style media. People almost always read blogs on a daily basis, but it is the appeal and appearance of these blogs that make people subscribe to them.

For businesses, personalized blogs help people see more into the industry and the matters the business is currently undertaking. However, talking about industry in general with one person is not reliable. Businesses will need multiple writers for the task.

A security specialist cannot talk about the business’ progresses as much as the project managers can manage to explain, and this goes vice-versa. Your business assigns specialists in different areas because of their expertise, and people think of them as the ones in authority to talk about the topics at hand.

Personality also means a partial disregard for formal dialogue. An employee or a manager can use their own method of writing and it is unnecessary to use jargons not unless necessary. A true mark of a specialist is when they can use a simple analogy to explain the meaning of jargons and processes, which would help readers understand and know more about the business and its industry.

Be sure to keep in consideration the length of articles. Personal posts may seem longer, so it would be wise to have an editor who can shorten out the post down to the essential information needed.

If you have a Facebook account and you are part of a band, your band’s Facebook account will associate you with the band. Any friend you have will see some automated recommendations to “like” or subscribe to the page of your band. This relationship is purely on Facebook. Your band’s Facebook social media profile gets more views if you have a SoundCloud account, which can allow listeners to listen to your songs as it links to your Facebook, or a Flickr for live photos from your events.

The platform of social media significantly affects your SEO campaign. If you are marketing director of an online company, your LinkedIn account will register your online company. The keyword itself, which is the name of your company, is associated with you and your credentials. It can work both ways; the higher your credentials, the more credible the company, or the more credible the company, the higher your credentials.

A Facebook account of your CEO linked to your blog post (either as a ghost writer or the CEO’s post itself) will generate high search engine traffic. Google and other internet search engines recognize authority and if it is indeed the official and verified Facebook account, then it gains higher value for SEOs.

However, an employee with a LinkedIn account responding to consumer requests with the same name on the Facebook fanpage of your company raises the SEO advantage of your company significantly than an employee who uses his or her Facebook account without a LinkedIn account. Facebook accounts are only for developing personal networks and casual conversation, but it is never a good platform for business or professional connections even if many attempt to do so.

As a proprietor, it is wise to know that not all losses come from business. Sometimes, it could be because oil for delivery trucks and other industrial machinery had become expensive. Sometimes, I feel that the ingredients for my products have inflated in value, which makes it difficult to make a profit. But sometime, the losses come in the form of legal troubles.

I’ve been doing my business in the trade for more than three decades and I’ve seen the ups and downs of markets. I’ve signed my company employees to insurance that guarantees medical bills, loss of income and specific impairment cases because we can afford it. But I’m hoping to look for an insurance company that can provide insurance for possible external accidents. External, meaning my employees aren’t the victims.

While most UK insurance provides victim damages for possible accidents, I’m actually trying to save time from encountering a victim’s no win no fee solicitor. This particular insurance policy should be variable and flexible to the nature of the situation. My company has 16 delivery trucks and I don’t mind paying enough for such insurance if needed.

If you do find this kind or other kinds of insurance close to the nature of my description, be sure to hit me up and I’ll give you the best thanks I can.