When you see Yanis Varoufakis, you might think Greece’s Financial Minister is fierce, straightforward and sometimes crude in his approach to bending Greece’s bailout package terms a bit before the EU. However, the burden he bears is the heaviest of the lot. With a country about to lose its economic potential, Varoufakis’ efforts going in vain is a lot of trouble not just for Greece but for the rest of the world.

After his Tweet made the headlines yesterday, Mr. Varoufakis might be cracking under the immense European pressure placed before him. But with the way he is handling the situation, he gains more credit from me. The EU is indeed a heavy mistress, but it has its own good points as well.

EU cannot keep saving Greece from its own economic meltdown. As Athens has less than a week to persuade EU officials to extend their bailout terms of about £5.6 billion, nerves will break and steel will shatter.

Greece’s stock market has fallen despite expectations of the Greek government defaulting on their loans. According to the Greek Deputy Finance Minister, the government is struggling to find money needed to pay wages and pensions for government employees this month.

Indeed, the Greek Financial Crisis is not one man’s burden. Varoufakis could be seen as the symbolism of Greek financial thought and resilience. The man’s patience is being tested, but he isn’t failing. He still holds hope and confidence that the country will get through soon enough.

Running a business is no joke. Aside from gathering initial capital, you’re instantly thrust into a world where your first three weeks guarantees nothing but continuously added responsibilities, missed deadlines and complaining employees.

It makes you wonder how the earlier successful businesses handled it.

But truth be told, no business proprietor will tell you it was easy from the start. But their determination, diligence and a sound business plan helped guide them out of the storm.

1. Social Media Allows You to ‘Teleport’ Where Your Customers Are

“Know where your customers are hanging out online. You don’t have to be everywhere. Be where your customers are … and communicate with them there.” – Laurie McCabe, Partner SMB Group

Laurie McCabe has been 20 years in the industry before she entered as a partner for the SMB Group. She has a stellar trac record, working for Hurwitz & Associates, AMI-Partners and Summit Strategies.

Definitely, her strategy is true. It is important to prioritise geographic engagement rather than have yourself in all places all at once.

2. Networking is Working

“Never stop networking, never stop pushing. It’s easy to give up when everybody around you … is telling you ‘you can’t do it’. You have to be around positive people. Then push on.” –Tom Force, Owner, ICE Keytags

Make it a appoint to attend conferences, events and public apperances that guarantee you could meet new people. I agree with Tom Force that these events extremly help to network with other people. Being around positive people helps inspire you. Rather than having people who drag you down, get inspired by people who believe.

3. Stay Positive

“Our first three years were brutally tough… every day was about survival. Then I remembered a lesson from my father. Your mind is everything, yet it’s not what you know, but rather how you deal with it. It is about your mindset and positive thinking.” –Clate Mask, Founder and CEO, Infusionsoft

It’s true. Your mind is everything. Do not be intimitdated by huge problems. Instead, welcome their presence. Once you have accepted that you have a huge problem on your hands, look for the smaller details, the weak points of the problem that would shake down its foundations once you take it on. You’d be surprised at how quickly you could resolve such huge problems.

The re-purposing of email marketing as downloadable content is possibly revolutionary for Internet marketing. Meanwhile, in 2015, mobile marketing, high quality written content and video will dominate the digital airwaves. Are you ready?

It’s that time of the year again; the annual speculations Search Engine Optimization and Content Management experts shared in a blog. You know the introduction to this post, so go straight to the list below!


  1. Infographics Becomes the Champion

Mobile Internet browsing is the newest thing nowadays. It’ll continue to grow big this year, in 2016, maybe even 2019. The increasing number of smartphone users means they’ll be sick of reading boring text, even text with photos between paragraphs. To this end, infographics becomes the champion. Make information entertaining and easy to follow.

  1. Video Becomes The Hero

Video demonstrations of using products and services gave fame to many YouTube channels. Lifehack.com and eHow benefitted from video tutorials. Embedding a video to your website is pretty useful, even for mobile subscribers. It’s easier to watch and listen to something than get back to lines of text messages.

  1. Short E-Books

Now many may disagree with me, but web marketing experts have to say that short E-books might not be famous, but if it claims to be something useful, you could market it and collect emails for your website’s newsletter. These marketing strategies can make E-books famous, if their content is truly something else, that is.

There’s no quick-fix for gaining cash for your business. Everything must be planned right from the start. There exists a strategy to gain cash for your business in the long run, if you have enough patience and observation skills to implement new systems.


  1. Monitor Your Cash Flow

The first step to ensure that you are having enough financing for your business is to see how your business adapts to a situation financially. Small and medium-sized businesses find excitement in having huge returns and growing money quickly, but they fail to monitor that they might need more employees and larger inventories. A tight accounting system will help see all the movements in cash flow, which would help them predict their next spending and sales move.

  1. Balance

The next step is to see balance. Evaluate if your consumer terms and conditions work for your business and your consumers. See how your own terms rank against other companies in the same industry. Also re-evaluate your terms and conditions with your suppliers. You might be getting a higher rate compared to other companies.

  1. Discipline

Discipline is important when it comes to implementation and ensuring the effectivity of your business plan.  You will want to look at the volatility of sales and look at how you could improve the sales of your consumer-demanded products. Separate your regular suppliers from contractual suppliers that you might need for special moments, such as packaging for holidays or special-themed limited edition products.

In 2014, content marketers noted that infographics, images and videos reach more people than posts and articles. This is entirely true, but many well-designed websites have lost great credentials because they had no text-based content.

Remember, Search Engine bots index your website according to the keyword text. Your alt image names could help with this, but a full-bodied text post is much more helpful. This and two more reasons why you should still have text content on your website.

  1. Keywords

Search engines still use keyword relevance and content to find relevant content from user searches. Without text to run its spiders, search engines will find that alt texts are too general, which lowers the SEO rating for your post. With a full bodied article, a meta paragraph could not only give a curious gist in your SERP item, but it also helps robots read the blog’s contents and classify it faster.

  1. Headers

Readers often find headers and bold text useful for quick reading whether the content will help them. Readers don’t mind a wall of text, but having blocked phrases help them gauge what the content is all about. Search engine spiders also have this algorithm and full-bodied texts are the best bet to have headers.

  1. Faster to Generate Unique Content

All infographics, photographs, images and videos take time to create. While they guarantee better results than content, written unique content is faster to produce. As long as it isn’t a direct plagiarism of the source content, it is considered unique, and is useful for internet marketing.

Most of the time, people say yes to consumers, investors and business partners because it saves time from having to argue and discussing many things. In many instances, saying yes has contributed to growth. But when one says no, it means that the person, or the company, has defined their responsibilities, including their mission, vision and objective.


One way is that saying yes too many times would only get you into multiple commitments. By splitting yourself with different opportunities, you fail to address the certain tasks that keep you busy but not too productive.


Growth is often associated with opportunity, but opportunities carry a risk within themselves. It does not guarantee a clear solution and it does not give you time to focus on formulating one. It may feel in contrast with your objective to grow.


Saying yes sparingly means to say yes to something relevant. Saying no is not a weakness, but rather a strength to growing your own career, business or strategy and solidifying your position in a discussion or in a market report.

Something that is often forgotten about and swept under the carpet is the stress levels of your employees. However, when you consider that a stressed employee is not a very productive employee, and that your bottom line might start to suffer as a result, then it definitely pays to learn how to keep employee stress levels low.


Here are 4 ideas for you to consider:

Allow them to come in late

Offering flexible hours to your employees might sound like a bad idea on the surface, but in actual fact most companies that have embraced the concept have actually reported an increase in productivity and profits.

The reason? Because employees typically end up working hours to suit them, and this leads to turning up at work relaxed, calm, and stress free. At the end of the day, as long as your employees are meeting targets and deadlines then does it really matter what time they turn up to work? Give it a try.

Feed them

Instead of allowing your employees to have their lunch at fast food joints such as McDonalds or Pizza Hut, have you considered offering a range of healthy but tasty snacks and meals in your canteen?

Numerous studies have shown that there is a definite link between fast food diets and stress, which is why what your employees put in their bodies is now more important than ever before.

Consider offering meals and snacks that include a wide range of healthy foods such as fish, nuts and seeds, fruits, vegetables, and smoothies.

Give them youth

Did you know that one of the main causes of stress comes from looking and feeling “old before your time?” With this in mind, you might to consider educating your employees on how to turn back the clock and drink from the fountain of youth.

To give you one example, there is now a supplement called phytoceramides which is getting a lot of attention around the country.

When taken on regular basis, phytoceramides for skin help to reduce the appearance of wrinkles and leave the skin feeling soft and flexible. Best of all, the results are usually noticeable within a few weeks, which means in no time at all you will have an office full of happy employees.

Encourage regular breaks

Another way to keep stress at bay amongst your employees is to encourage regular breaks throughout the day. Most experts claim that around 10 minutes every hour should be used as a break, in order to give the mind a rest and relieve tension from the body.

You should also educate your employees about activities such as meditation or deep breathing exercises, which can all easily be done during a 10 minute break.

The world is scrutinising Apple because of the release of the iPhone 6. As Apple’s smartphones are considered hallmarks of the industry, the recent offering has indicated several failures in innovation people expect from the technology firm. With nothing useful to provide, Apple’s followers were highly disappointed. Unique and related content is highly important to ensure that your audiences could make use of your products and services in the best possible way. Here are some of them.

  1. Improving Your Services

You do not need to wait for audiences and customers to suggest ways to improve your services. Companies with blogs could begin providing how-to lists to improve their service. Online retail websites, such as Amazon, provide a better approach to their service by reminding users about the perils of consumer-maintained security. Smartphone manufacturers also provide tips about saving battery life and improving unit performance.

  1. Thought Leaders

People want to look for information in blogs, but they also want to know about the thoughts of the staff regarding certain industry changes. Using the example of Apple again, reading the blog of its rivals in the design department will help people know what they find wrong about Apple’s new product, and ways to improve it, if they wish to impart their knowledge.

  1. Up to Date Information

Posts are only useful if no other studies or facts have debunked the ideas provided in most “white paper” posts, such as instruction guides and optimisation tips. These should be checked regularly and, if edited, must indicate the particular date and updates added to the post.

Following the way of the Chinese meditation masters and philosophers, balance is important in every aspect of one’s life. It is important to be concerned about one’s health inasmuch as have some form of vice to strengthen the immunity of the body. It is important that in business, balance be considered.

1. Business Traffic
Many proprietors want to gain huge profit from the beginning of their business. However, a huge demand is never good as consumers can run you over. This can make a mess from the procurement of orders to the production of the product or service itself. Managing business traffic to an easier, relaxed level will do good for the business.

2. Lax Time, Lax Effort
Employees understand low salaries if their office environment is at a manageable, non-hectic pace. With lax time, comes lax effort. Sure, you might have a lower salary, but good job security with a rightly-paced workflow is paid for by the money you do not get to earn.

3. Specialised Items
You know your customers considerably if you understand their needs. Luxury item producers and manufacturers have an ideal work day daily because their items are produced pre-ordered by their clients. As their reputation increases with the value invested in them by true-to-form investors, they only create items with distinct quality, ensuring balance of workflow and production.